Categories: Ad Copy, AI Ad Generator, Google Ads AI
30characters Review: The AI Ad Copy Tool That Gets It
Let's have a frank conversation. How much of your week is spent staring at a Google Ads interface, trying to summon creative genius from the ether? You’re trying to squeeze a compelling call-to-action into a 30-character headline or a 90-character description. It can be a soul-crushing grind. I've been there, many, many times. You write a dozen headlines. They stink. You rearrange them. They still stink. You ask Google for suggestions and get the most generic, beige-flavored copy imaginable.
For a while, I thought ChatGPT was the answer. And it was... sometimes. But getting it to consistently obey character limits without sounding like a robot reading a dictionary? That’s a whole other job. It’s like trying to teach a cat to file taxes. Pointless and frustrating.
So when I stumbled upon a tool called 30characters, my curiosity was piqued. The name alone told me the creators get it. They know the pain. After spending some serious time with it, I can confidently say this isn't just another AI gimmick. It’s a game-changer for anyone serious about PPC.
So, What is 30characters, Really?
On the surface, 30characters is an AI-powered ad copy generator. But that description feels a bit flat. I’d call it a specialized PPC co-pilot. You give it a landing page URL, some keywords, maybe a persona or a specific CTA, and it doesn't just spit out text—it generates thoughtful, relevant, and properly-sized ad components. We're talking Responsive Search Ads (RSAs), Performance MAX assets, and even Demand Gen campaigns.
But here’s the secret sauce, the thing that makes it different. It’s not trained on the entire internet, with its fan fiction and bad poetry. According to their site, the AI is trained on real, high-performing Google Ads data. This is huge. It means the AI doesn't just know language; it knows the language of conversion. It’s familiar with hooks, frameworks, and what actually makes people click.
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Why I’ve Sidelined Other Tools for Ad Copy Creation
My old workflow was a chaotic mess of spreadsheets, Google Docs, and countless open ChatGPT tabs. It was disjointed. 30characters brought everything into one clean, focused interface. It’s not just about generating the copy; it’s about the entire creative process.
It Actually Understands Character Limits
This might sound like a small thing, but it’s everything. I can’t tell you the hours I’ve wasted trimming a single character from a headline that ChatGPT gave me. 30characters nails it from the start. It generates headlines and descriptions that fit. No fuss, no muss. This alone is worth the price of admission.
The Editor Experience is Just... Smart
Once the copy is generated, you’re not stuck with it. The tool presents a beautiful editor where you can see all your assets. Don’t like a particular headline? Click to regenerate just that one line. Want to tweak the wording? You can edit it right there. As Russell Webb, a fellow ads expert, put it,
I had all my CTA’s ready, and keyword list. Took me a couple minutes to input and press GENERATE and everything just auto fills – I had to refine a few inputs and I’m okay with that. Great App!That perfectly captures the experience. It’s a collaboration between you and the AI, not just a hand-off.
Support for the Campaigns We Actually Use
This isn't a tool stuck in 2018. It’s built for the modern Google Ads landscape. The fact that it seamlessly generates assets for RSAs, PMAX, and Demand Gen shows the team is paying attention. It even lets you create mockups of your ads to see how they’ll look in the wild, which is fantastic for getting client approval without having to cobble something together in Photoshop.
How Does 30characters Stack Up?
Okay, so it's good. But how does it compare to the other options out there? Let's be real, you have choices. So why this one?
30characters vs. ChatGPT
I still love ChatGPT for a lot of things. Brainstorming campaign angles, writing emails, you name it. But for the specific task of writing Google Ads copy, 30characters wins, hands down. It's the difference between a general practitioner and a brain surgeon. ChatGPT knows a lot about everything. 30characters knows a ton about one very specific, very important thing: writing ads that work. The specialized training data and built-in understanding of ad formats make it faster and more effective. No more prompt engineering gymnastics.
30characters vs. Google's Auto-Suggestions
Ah, Google's suggestions. The vanilla ice cream of ad copy. Sure, they can fill a space and get your Ad Strength to 'Good' or 'Excellent', but do they inspire action? In my experience, not really. They often feel recycled and lack a distinct voice. 30characters is like having an experienced, creative copywriter on call. It provides a variety of angles and tones that feel fresh and tailored to your input, which can lead to better CTRs and, more importantly, better conversion rates.
Let's Talk About the Price
This is often the sticking point for new tools, right? But honestly, the pricing for 30characters is what I’d call a no-brainer. They offer a couple of straightforward tiers, with discounts for paying yearly. For what you get, the cost is almost negligible compared to the time saved.
| Plan | Monthly Price | Yearly Price | Key Features |
|---|---|---|---|
| Core | $5/month | $4.16/month ($50/year) | Unlimited copy generations, RSA, PMAX & Demand Gen support, Multi-language. |
| Pro | $10/month | $8.33/month ($100/year) | All Core features plus brand accounts, priority support, and upcoming bulk generation. |
For less than the cost of a couple of fancy coffees a month, you can eliminate one of the biggest bottlenecks in campaign creation. The ROI is almost immediate if you value your time at all.
Frequently Asked Questions About 30characters
I had a few questions myself, and their site is pretty transparent. Here are some of the big ones.
Is 30characters just a wrapper for ChatGPT?
Nope. This is a key differentiator. While it is an AI tool, it's built on a model that has been specifically trained using a dataset of high-performing, real-world Google Ads. That's why its outputs are so much more relevant and well-formatted for PPC than a general-purpose AI.
Will the tool use my ad copy or data for training?
The FAQ on their site states they do not use your ads for training purposes. Your campaign ideas and copy remain yours.
What ad platforms does it currently support?
Right now, the focus is squarely on Google Ads and Bing Ads. While some might see this as a limitation, I see it as a strength. It means they are dedicated to being the best at one thing instead of being mediocre at many.
Can it write ads in other languages?
Yes, it has multi-language support, which is a fantastic feature for anyone running international campaigns. You can input your landing page and keywords in one language and generate ad copy in another.
Who is behind the platform?
The pricing page mentions supporting a 'bootstrapped business'. This tells me it's likely built by a small, passionate team of people who are actually in the trenches of digital marketing—not a massive, faceless corporation.
My Final Verdict
Look, new AI tools pop up every single day. Most are forgettable. 30characters is not. It’s a sharp, well-designed, and incredibly useful tool that solves a real, persistent problem for PPC marketers. It saves time, it sparks creativity when you're in a slump, and it produces high-quality copy that is ready to be deployed.
It has earned a permanent spot in my digital marketing toolkit. If you’re tired of the ad copy grind, I genuinely think you should give their free trial a spin. You might find you can’t imagine going back.
