A COMPARATIVE STUDY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA ORGANIZATIONS

A COMPARATIVE STUDY ON THE PERFORMANCE OF GOVERNMENT-OWNED AND PRIVATE-OWNED BROADCASTING MEDIA ORGANIZATIONS
 
CHAPTER ONE
1.1
1.2       STATEMENT OF THE RESEARCH PROBLEM
Ownership of the media house, its control and recruitment of its principal staff have formed the influential factors consequent upon the programme quality of the media house since the owner(s) of the media house usually determine the aforementioned factor.  The media ownership have in some ways influenced the media programmes and this has posed problems to journalism as a trade.
In this case, the broadcast media have to function in tune with the whims and caprices of the owner(s).  Nothing runs the broadcast media practitioner down as having the option of either following the dictates of the owners or face the bitter music of being sacked.  Ownership influence on programme content have made many broadcast media outfit to collapse in operations and have also made them to lose their audience grip.  This is mostly true of government owned broadcast media.
After the liberation of media industry by General Ibrahim Babangida’s administration in 1992, many privately – owned broadcast media started springing out from all corners, one of which is BCOS radio Station.
These new privately owned media stations produced standard programmes that out bids that of the government – owned media stations and as a result, many people tend to abandoned government owned broadcasting media.  The problem now is; why and to what extent has the majority of the citizenry abandoned government owned media?
1.3       OBJECTIVES OF THE STUDY
The main objectives of the study include:
1.4       SIGNIFICANCE OF THE STUDY
The findings of this study will help other researchers in carrying out a similar study.  It will add to the mass communication literature and bulk of knowledge on media performance in Nigeria.  The study will help to analyze the pattern of media ownership and its influence on Nigerian development.  Finally, it will provide the premise for individuals and stakeholders to make decisions on which form of media ownership is better for Nigeria.
1.5       RESEARCH QUESTIONS