A STUDY OF ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

A STUDY OF ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS
 
STATEMENT OF PROBLEM 
Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behaviour. But for advertising to be effective on national level, enormous expenditures are required.
Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to have the notion that this persuasive quality of advertising has social effect on its audience, especially on students because they are still within the age of being influenced by the media. Hence, the essence of this study is to take a critical look into the social effects on Nigeria students having OSPOLY students as the population.
  RESEARCH QUESTIONS 
In a bid to research into the social effect of advertising on Nigerian students, the following research question would be asked.
PURPOSE OF THE STUDY
            
SIGNIFICANCE OF THE STUDY
The importance of this work is that it will help researchers carry similar study. It will also add to the wealth of knowledge on the effect of advertising. This study will help to identify the social effect of advertising on Nigerian students. Finally it will provide the basis for state holders in planning advertising message