COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT
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COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT
Abstract
The study explored community radio as an effective tool for agricultural development because it is assumed that where literacy level is low, radio is the choice of communication media in transferring agricultural message to literate and illiterate farmers alike even to those in remote areas. The message could be on various technologies to boost agricultural development. Diffusion of innovation, agenda setting theory and source credibility theories were used to justify the relevance of the community radio in agricultural development especially to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 120 administered questionnaires to the selected respondents within the council area via multi-stage sampling technique. The data collected were analyzed and interpreted using descriptive statistics. Findings show that the people of Obokun local government are having access to at least two (2) television stations and at least 3-4 radio stations. Larger percentage said they listen to agricultural progrommes on broadcast media to some extent. Radio and television should mobilise community to the best agriculture practices through appropriate message and information needed to boost agricultural awareness among people while it is also expected of the broadcast media translate agricultural information into users local language that farmers can digest and understand.
Abstract
The study explored community radio as an effective tool for agricultural development because it is assumed that where literacy level is low, radio is the choice of communication media in transferring agricultural message to literate and illiterate farmers alike even to those in remote areas. The message could be on various technologies to boost agricultural development. Diffusion of innovation, agenda setting theory and source credibility theories were used to justify the relevance of the community radio in agricultural development especially to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 120 administered questionnaires to the selected respondents within the council area via multi-stage sampling technique. The data collected were analyzed and interpreted using descriptive statistics. Findings show that the people of Obokun local government are having access to at least two (2) television stations and at least 3-4 radio stations. Larger percentage said they listen to agricultural progrommes on broadcast media to some extent. Radio and television should mobilise community to the best agriculture practices through appropriate message and information needed to boost agricultural awareness among people while it is also expected of the broadcast media translate agricultural information into users local language that farmers can digest and understand.
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