CORPORATE SOCIAL RESPONSIBILITY

CHAPTER ONE
INTRODUCTION
1.1   BACKGROUND TO THE STUDY
The concept of business social responsibility has continued to evolve and expand. Currently, the adequate and efficient use of resources to make profit is still seen as the primary social responsibility of business organization. The idea of corporate social responsibility started in the early stage of the twentieth century. Interestingly and good enough, it began from business executives who believed that corporations have an obligation to use their resources in ways that would benefit the entire society. Nevertheless, the role of business firms is that of providing goods and services at a profit social expectations of business have increased so much that there is a need for social attention in order to narrow the gap between expectations and response and keep business in tune with society.  An organization concerned with establishing it’s goals, objectives and executing strategies for advising its stated purposes should also recognize the fact that it operate in such a manner that would not harm the particular environment. Furthermore, this issue is so important to business organizations in that if adequately maintained, it brings about good  relationship between the organization and the society.
In view of the foregoing, a study which is narrowed down to the case of Guinness Nigeria, Plc can approximately be described as a good case since it is one of the prominent and well known companies in the country. The company celebrated its 50th year (Golden Jubilee) in the year 2002.  Now, it is obvious that it has been in existence since the past 56 years.  Nigeria and the demand for it’s products, no doubt has continued to grow and it has indeed remained consistently high all through the years. VThis company specializes in the production of small and big Guinness stout beer, Harp, Malta Guinness, extra