EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA

EFFECT OF TRADO – MEDICAL ADVERTISING ON HUMAN HEALTH AND BROADCAST MEADIA
 
CHAPTER ONE
1.0       INTRODUTION
Traditional medicine has been in existence from the time immemorial. This has been a mean by which our fore father used to cure ailments and which usually work for them .But as time goes by innovation and advancement in technology gave room for broadcasting media as a means of dissemination information to heterogeneous audience. Information being disseminated through the mass media is advertisement which is a communication paid for by an identifiable sponsor and directed at a target audience with the aim of imparting information about a product, service, Idea or opinion.
Traditional medicine men were simply men who has grown familiar with the environment and had learned how to use its abundant resource to treat  and solve mans problems .Prior to the days of penicillin and antibiotics, medicine men were  the only source of medicine healing and thus they become highly regarded ,valued and powerful..
1.1       STATEMENT OF THE PROBLEM
1.2       PURPOSE OF THE STUDY
The purpose of the study is to know both negative and positive effect of traditional medicine on the health of an individual and to still know the view or stand of Nigeria code of standards relating to the advertising of medicines and treatment. Also, the perception of an individual are traditional medicine shall also be examined.