IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA

IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA
 
ABSTRACT
The aim of this study was to investigate the implication of National Broadcasting Commission (NBC) code on African Independent Television Lagos. Five research questions were formulated for the purpose of this study. Other questions 20 in number came as questionnaires to the staff of AIT Lagos to determine the implication of national broadcasting commission on their organization. The research method adopted for this work is survey because of its convenience, reliability and cheapness. Questionnaires were administered to the 118 staff of AIT Lagos. Also, the entire population was studied as the sample size since the population is small and could be handled by the researcher. Findings from the field show that the code of NBC does affect the operation of the organization. And also, the 2006 NBC ban on the organization affected the organization restructuring, retrenchment of few staff and reduction of image. Recommendations have been made on how NBC should make its code appropriate in order for the broadcast media to abide to such regulations.