INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONS SUSTAINABILITY

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONS SUSTAINABILITY
 
ABSTRACT
This study is on the influence of corporate social responsibility on organizations sustainability. Modern day corporations operate their businesses in dynamic environment, with stiff competition from competitors struggling over the limited resources. Based on the idea that businesses are benefiting from the environment, it is therefore imminently necessary that they should return something back to the society in order to benefit the community at large. This in the short run constitutes cost to the company/business and advantage to the community, but it pays off in the long-run for them (businesses). The objective of this study is to investigate the effect of Corporate Social Responsibility on the performance of manufacturing companies’ performance. Three hypotheses were formulated to guide this investigation exercise. Primary data were used and were obtained through the use of a closed-ended form of questionnaire. Four hundred questionnaires were distributed personally by the researcher to top level management officers of Globacom Nigeria Limited. Two hundred and seventy (270) of the administered questionnaires were generated with full response, this constituting 67.5% success rate. Chi-square (X2) and Spearman Rank Order correlation coefficient analysis techniques were used to analyse the generated data. The findings of the study pointed us to the fact that corporate social responsibility plays a significant role in improving the performance of manufacturing firms. The study recommended that corporations should specially earmark fund for corporate social responsibility projects in which they will like to enjoy its advantages in the long-run.