INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA
Download Full Final Year Project Topic and Materials for FREE. This Project Material contains 75 pages and contains Chapters 1-5
Keywords: Project Topic, Final Year Project Topic, Download Free Project Topic Material, INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA Project Topic and Materials
INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA
Abstract
The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking habit among commercial drivers in Onisha. It is recommended that all agencies that are saddles with the responsibility to vet, censor and control advertising messages should see their role as crucial to human development and should not because of revenue to be gained from such advert use any advert that can put society into dangers.
Abstract
The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking habit among commercial drivers in Onisha. It is recommended that all agencies that are saddles with the responsibility to vet, censor and control advertising messages should see their role as crucial to human development and should not because of revenue to be gained from such advert use any advert that can put society into dangers.
Download Full Project
Download
Get the complete project document.
Source: https://www.iprojectmaster.com/mass-communication/final-year-project-materials/influence-of-television-advertising-on-consumers-buying-habits-of-cigarettes-in-nigeria
Related Project Topics
All Project Topics
📂 Browse by Department
- Forestry & Wildlife
- Psychology
- Health & Sex Education
- Urban & Regional Planing
- Veterinary
- Computer Science Education
- Geography
- Public Administration
- Micro Biology
- Commerce
- Curriculum Studies
- Biochemistry
- Science Labouratory
- Electrical & Electronics
- Law
- Chemical Engineering
- Anatomy
- Tourism & Hospitality
- Pharmacy
- Religious & Cultural Studies
- Computer Engineering
- New Project Topics
- Mechanical Engineering
- Food Science & Tech
- Actuarial Science
- Secretarial Studies
- Information Technology
- Physics
- Agricultural Science
- Philosophy
- Brewing Science
- Civil Engineering
- Mathematics Education
- Human Resource Management
- Home Economics
- Business Administration
- Criminology
- Project Management
- Computer Science
- Library Science
- Adult Education
- Human Kinetics
- Islamic & Arabic Studies
- Environmental Science
- Chemistry
- Accounting
- Medicine
- Marine and Transport
- Fishery & Aquaculture
- Nursing
- Geology
- Biology
- Applied Science
- Architecture
- Public Health
- Theatre Arts
- Marketing
- Guidance and Counseling
- Business Education
- History
- Political Science
- Quantity & Surveying
- Insurance
- Sociology
- International Relations
- Purchasing & Supply
- Petroleum Engineering
- Business Management
- Entrepreneurship
- Animal Science
- Industrial & Relations Personnel Management
- Physiology
- English
- Agricultural Extension
- Educational Technology
- Final Year Project Topic
- Zoology
- Soil Science
- Estate Management
- Fine & Applied Arts
- Mass Communication
- African Languages
- French
- Building and Technology
- Vocational Studies
- Economics
- Education
- Industrial Chemistry
- Office Technology
- Statistics
- Social Studies
- Production & Operations Mgt
- Banking and Finance
- Accounting Education
- Biblical and Theology