THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT
 
(A CASE STUDY OF ANDY GROUP OF COMPANY)
CHAPTER ONE
1.1            GENERAL BACKGROUND TO THE SUBJECT MATTER
This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing Nigeria industries and businessmen.
The Nigeria environment underwent a fundamental change of the class of 1986 in a view of the intensity of the level of unemployment and wide spread of inflation.  The situation in the hate 2970 reflected on the fact that consumers disposable income was on the increase and individual buyers expectation were raised emphasis shifter to the creation of an increased capacity for creation of an increased capacity for production as the range of purchases become cordoned.
Today’s marketing environment is more turbulent and consumption patterns among various marketing segments especially the paint companies are more diverse static while just a negligible populace has deemed lucky enough to record marginal rise.
Marketing is not only a mean by which the present day business will survive the means bulleting of the uncontrollable variable, it is also a philosophy which have emerge as a sophisticated approach to managing business enterprise through the stimulation command of consumer demand.
Generally the different marketing mix have not be well supplied by the paints companies in the state of study much is still to be done to create the much needed for the companies for survival.  This calls for a proper integration of marketing mix particular reference to promotional mix.          
1.2            PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER
Paints companies in Andy group of company are faced with a lot of problem as it is found in their counterparts in other firms in Nigeria.  These problems have prevailed against the marketing and distribution of paint products in Enugu state and Nigeria in general.
AMONG THESE PROBLEM ARE:
1.3            PROBLEM THAT THE STUDY WILL BE CONCERNED WITH
Regarding the paints enumerated above in the statement of the problem the objectives of the project will be as follows:
1.4            THE IMPORTANCE OF STUDYING THE AREA 
The importance of this studies lies in its attempt to unreliable the problem confronting the marketing of paint products in Enugu state under the present Nigeria economy.  It will seek to estimate the impact of the paint companies with a view of suggesting applicable measures in line with modern marketing concept in the states under the present economic situation with particular reference to the study area Andy group of company ltd.
The study also helps other researches and student in the business field as a project to add to their knowledge in the discipline.
More so, it aimed at exposing the damagers of marketing paint products in the state.
Finally the study helps the marketing of paint products to point their mistake in organizing and operating marketing paint products for then to achieve the optimum benefits.  
1.5      DEFINITION OF IMPORTANT TERMS
a.  Economic buckle: economic hard time in business environment
b.  Inflation:     general rise in price
c.  Revamp:     reconstruction or improvement
d.   Unraval:     separated
e.  Economic depression:    situation where the economy or a country is beyond standard
f.   Ailing economy:   troubling situation or troubling economic
g.  Crunch:       eager willing to act
i.  Endemic:     always present
j.   Bulletin:      written report
 REFERENCES
The World Book Encyclo