THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY

THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY
 
ABSTRACT
This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher  extensively discuss on the concept of advertising, the effect of advertising techniques on both product acceptability and company sales as well as the functions, objectives and advantages. The subject of this study consists of the company’s internal and external publics. Ranging from the staff, middlemen and consumers of Ibadan poly drinking water. For convenience, the analysis of the findings is clearly stated in a detailed and comprehensive manner.
 
CHAPTER ONE
INTRODUCTION
1.0    Background of the Study
For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations to draw the attention of the public to their product and services. It is a paid form of non-personal presentation of ideas, goods or services by an identified person or organization with the predominant use of media of communication. The intended message is to promote the sale of products or services, to influence public opinion and public acceptability. Also to gain political support, to advance a particular cause, or to elicit some other response desired by the advertiser. Advertising deals with the promotion of ideas, goods and services by an identified sponsor. The advertisement is delivered to intended audience through various media including newspaper, magazines (business magazines, professional journals and painted bulletins), transit media (cards, outside displays, station posters), and other miscellaneous means (theatre, screen advertising, specialties, directories, dealer display etc.)