THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
 
ABSTRACT
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.
The main purpose was to find out among other things the following:
The population of the study comprise the customers and the management and relevant staff of Nike Lake Resort Hotel.  The researcher used topman” formular to determine the sample size of the customers and census was also used for the staff of Nike Lake Resort Hotel.
A structured questionnaire was developed and administered by the researcher to 288 respondent comprising the customers and management and relevant staff of the organization.
Chi-square was used to test the four hypothesis formulated, based on the study carried out, the following findings were made.
Based on the findings, the researcher made the following recommendations:
The researcher strongly believes that these recommendations will help to achieve the desired goals if properly applied and co-ordinated by the parties concerned.