Monday 26 May 2014

7 Great Tips to Increase Your Blog's Traffic Using Google+

The number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million. Beyond the direct social visits, Google offers marketers the opportunity to interact with visitors through various touch points, including YouTube and directly in search results.
This means that for visitors who engage with you through Google+, the potential traffic channels multiply.  For this method to work, it requires that your visitors actually engage with you.

The tips below illustrates how to improve your Google+ engagement.

1.  Always Use Headlines. 

The major challenge is to stand out in a crowd of thousands of posts.  The more users notice your Google+ posts, the more likely they are to engage. Unlike other social platforms, Google+ posts act more like mini blog posts, and every post needs a headline. Not only does adding a header help your post stand out, but Google uses the first words of your post in two different ways:
  1. They incorporates your headline into the title tag of the post
  2. The headline is typically what displays in Google search results
Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content.

2.  Format your posts to attract reader's attention.

Always break up your long blocks of text with formatting to make your posts simpler to read and skim. This allows you to communicate more clearly and makes your text more accessible.
In addition to adding bold to your headline, often try to apply bullets, underlines, italics, strikes, etc to your post to enable it to stand out from the rest.

3.  Always use your own words.

Google+ is both a visual and a text medium, so make them both count!
Don't be afraid of writing longer posts. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. Explain why this is important. Give people additional context as to why they should click and share.

4.  Also use images.

Majority of top posts on Google+ use images. In fact, the most popular post I've personally ever shared was a simple animated GIF. For increased shareability, it's usually best to upload your own photo.
By default, Google+ tries to include an image for any URL that you share. Unless you define the right Open Graph images and the proper social meta tags, the images are often not ideal, or are sized wrong. When you upload your own image, the image links to the full-size version, not the URL you want to share. In this case, don't forget to include a link to the URL in the text.

5.  Share smartly.

Most people set their post to "public," thinking this gives them maximum exposure. In fact, there is a much more effective way to gain exposure to your top content, as long as you don't abuse it.
By also adding your circles and select individuals to your share settings, this triggers a notification for those users that you've shared a post directly with them. 
Used smartly, these notifications can greatly influence the amount of activity on a post.
Warning: When targeted sharing is used too often, it turns spammy.  Be careful what you share. 
Only choose your very best, most important posts.
Amazingly, Google+ also allows you to notify people in your circles via email when you share. In order for this to work, the individuals must have their email notifications set up correctly. Be extra careful with this function, as it can turn people off fast!

6.  Take advantage of Google+ comments.

I'm sort of in love with the Google+ commenting system.  Much like Facebook's popular commenting plugin, you can embed Google+ comments on your own blog. What makes this so powerful is when visitors leave a comment, they are given the option of sharing your post to their own Google+ followers. 

This can greatly increase engagement among these users and their followers.

7.  Utilize Google +Post Ads.

Google's +Post Ads offer an interesting premise: take your most successful Google+ posts and turn them into ads that show all over Google's massive display network. This exposes your posts to more people who otherwise would not have interacted with your brand on Google+ alone. This interaction drives more social sharing, and the sharing can continue after the paid promotion is over.
For example, if you are a car manufacturer, you could target your Google+ posts to appear on auto parts websites.
+Post Ads presents a unique opportunity for businesses to attract customers at different stages of the buying cycle, and then keep those customers engaged through social media.


Google+ isn't so much a social media platform like Twitter and Facebook, but an identity platform that works with Google to connect across all our different devices and web services.
This means that while sites like Facebook and Twitter can still deliver traffic to your website, Google+ is so integrated across so many platforms that it has many more places to touch potential visitors. Business that build up their audience base today potentially position themselves to collect bigger rewards in the future.

Have you done it?, Did it work for you?, Do you have any suggestion or question?, Do you receive traffic from Google+? Is it a part of your social strategy? ..... Please let us know about it via the comment box.
Thanks for going through this post. Hope that this helps. Please feel free to drop your comments and questions below, we love to hear from you.
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